A public builder journal by Sebastian Mertens
Seb Builds
products in public.
Abstract
I work as a Principal AI Product Manager at Make, operating in a Founder in Residence role. I work deeply with design, engineering, product, and technical staff to turn new ideas into prototypes, products, and new market opportunities.
Seb Builds is where I share projects, build logs, agent workflows, and lessons from shipping in public.
Read the profileLatest Build Log
Selected Projects
Amerged
MaasStudio Guest Check-in
Research & Essays
The biggest lie of our industry: “You need an agent.”
I use more than 50 agents every day to build systems whose workflows should run on deterministic logic.
We Are Not Talking About the Same AI
A small group of intensive AI users is moving ahead in what it knows is possible and what it does with models—even as AI use spreads.
AI Engineering vs. Vibe Coding
Building a hosting product from a problem you can explain
The headless product
How agents change the way we use software - case study with ohmyho.st
AI Acceleration Forecast: How Will AI Intelligence Evolve by 2028?
A data-backed AI acceleration forecast using 430 model releases to explore how frontier AI intelligence could evolve through spring 2027 and end-2028.
How Do I Build an AIOS?
Context engineering for a company that can learn from its own work
Correspondence / Follow
Follow the build.
Work / Contact